SEO Copywriting: 17 Powerful Secrets (Updated for 2017)
Understanding SEO is fantastic.
Understanding Copywriting is excellent.
However, When you're able to do BOTH?
That is When you can slap an "S" on your chest...
...since You are going to be unstoppable.
And Now I have something that will make you feel like you have SEO superpowers:
17 Insanely actionable search engine optimization copywriting tips that you can use at the moment.
Note: This post was first published in 2015. I recently gave it a much needed upgrade. I also added a bunch of new tips I recently learned. Enjoy!
Here's The bargain:
Sure, Social sharing buttons help you get more stocks...
...however In most cases, they're insufficient.
Instead, I Suggest tapping into a newbie's best friend:
A Call to actions.
Let Me clarify.
A Couple of months ago I printed "17 Insanely Actionable List Building Strategies That Will Create More Clients Today":
To Maximize the amount of stocks this article got, I added a "click to converse" button under each item on the list:
To My post has over 2900 tweets...
...and A good chunk of those 2900 tweets came from my "click to tweet" buttons:
Here is The way it is possible to do exactly the same thing:
First, Locate a super actionable suggestion or strategy out of your post.
Next, Head over to ClickToTweet.com. Click on "basic link":
Turn Your actionable tip to a tweet:
Switch Your actionable suggestion into a tweet:
Grab The connection...
...and Pop up the link into your post.
You Can use buttons just like I did. However, plain-text links also work good:
Whether You use a button or a plain link, definitely add one "click To tweet" call to action on your next post.
When Someone lands on your website from an internet search engine, two things can occur:
They Either leave right away...
...or They stick.
And When people stick on your webpage such as superglue, Google believes:
"This Is a fantastic page. Let us give it a rankings boost."
But If people leave your site like a sinking ship...
That is If Google drops you like a stone.
The bottom line?
If You need higher positions, you have to keep people on your website.
How? Bucket Brigades.
Bucket Brigades are words and phrases which keep folks on your page.
For Example:
You May notice that I tend to use short paragraphs which end in a colon, like this:
That's a Bucket Brigade.
However, Exactly what are Bucket Brigades, exactly?
Bucket Brigades are an old school copywriting tactic that were originally designed to keep people reading sales letters.
I have Adapted Bucket Brigades for SEO content and the outcomes are, well, mad.
In Fact, here is Backlinko's average time on webpage:
Yes, That is 4 minutes.
A Good chunk of the above-average Time Page is because of the fact that I sprinkle Bucket Brigades into each post.
Now It is time for me to show you how you can use Bucket Brigades to boost your Time Page:
First, Locate an area in your content where a person's likely to hit their browser's "back" button...
...and Include a Bucket Brigade.
Start Together with your intro.
Here is An example where I utilized two Bucket Brigades within my intro:
(By The manner, the Time On Page for this article is over 5 minutes):
You Also want to utilize Bucket Brigades in the center of your content.
Bottom Line: whenever you have a section where somebody may get bored and leave, add a Bucket Brigade.
You Can create your own Bucket Brigades...or you'll be able to use these tried-and-true Bucket Brigade classics:
And -- bada bing, bada boom -- you are set.
Once You've included several Bucket Brigades, proceed onto technique #3...
Today's Super-smart Google does not care how often you cram a key word into your article.
Instead, It pays close attention to Latent Semantic Indexing (LSI) key words. (LSI Key words are a fancy method of saying: "synonyms and closely related words")
And These LSI key words help Google understand what your page is about.
For Example, let's say that you write an article optimized around the keyword "cars".
How Does Google know whether your page is about:
- Automobiles the vehicle
- Automobiles the film
- The 1970s rock band (with horrible hair)
- The Canadian Aviation Regulations (CARs)
The Reply? LSI key words.
For Example, when Google sees a webpage with LSI key words like this...
...they Understand the page is about the cars you drive.
But If Google sees a webpage like this...
...they Know it's about Cars the film.
So How can you add more LSI keywords into your content?
I will explain with an example:
Let us State your keyword was "playstation RPGs".
First, Hunt for this keyword in Google:
Then, Scan the page for daring words and phrases which aren't the key words you simply typed in.
Here Are some examples from Google's first page:
See How Google bolds words such as "Final Fantasy VIII" and "PS1"?
This Means that Google considers those terms VERY much like the keyword you searched for.
(In Flip side, LSI key words)
Finally, Sprinkle these bold terms to your content...
Look:
Most People think SEO copywriting is all about placing words.
However, In my experience, the STRUCTURE of the content is equally as important as the writing itself.
And What better place to locate demonstrated content structures than Udemy?
(In Case you're not familiar with Udemy, it is a huge directory of online courses)
Here is How you can use Udemy to create your next bit of articles 2-3x more compelling:
First, Head over to Udemy and input a keyword.
For Example, let us say you're writing a blog post about photography. You'd search for "photography":
Udemy Will reveal all of the favorite photography courses:
Next, Decide on a course with a lot of reviews.
Here's one:
After You pick a course, take a look at how many individuals have already enrolled in it.
As You're able to see, over 70,000 people have enrolled in this photography class:
Do You see how huge this is?
You're Looking at content which 70,000 people have shelled out cold hard cash to get access to.
That Means you do not need to rely on your Spidey sense. You KNOW there's going to be demand for your content.
Countless Of people have already voted...using their pockets.
Now:
After You've discovered a popular course, scroll down to the "Curriculum" section.
That is Where you will find the proven structure you can use for your next blog post, movie or infographic:
Obviously, You don't want to tear off the teacher's course. But You can use bits and pieces of this curriculum for your outline:
Now That you have your outline, it's almost time to put pencil.
Before You do, make sure to read another technique on my list...